All feelings – positive and negative – are valid, and that allowing ourselves to feel them is key to our well-being and good mental health.
View HUGO x IO CollectionA Web3 tech-infused belt bag by HUGO, crafted in structured material with zipped closures and trims featuring the legendary emotions of HUGO x IO in chrome finishings.
Deep dive into Web3 with the integrated NFC tag that leads you to a special digital redeemable in BUBBLE RANGERS, where you’ll have the chance to gain a different digital asset based on a special rarity.
Joy is often mistaken for happiness. While happiness is usually felt in short bursts of intense excitement, joy is a long-term statement of feeling that stems from contentment.
The character's head is depicted by a glowing sun. For many, the summer months are some of the most joyous, evoking a feeling of positivity and warmth. When the sun is up in the sky, even the toughest days can feel a little less difficult.
Joy is often mistaken for happiness. While happiness is usually felt in short bursts of intense excitement, joy is a long-term statement of feeling that stems from contentment.
A sneak preview of the Joy category
Unveiling the exciting roadmap for the HUGO x IO collection.
This last legendary character is an amalgamation of all five emotions and is a representation of each and every one of us. We all encounter feelings of joy, sadness, fear, anger and love – therefore these feelings are valid and should be embraced.
A charity auction will be held on October 10, 2022, coinciding with World Mental Health Day. All proceeds from the auction of the singular Legendary NFT will be donated to Youth Aware of Mental Health (YAM).
The auction winner and their plus one will enjoy a once-in-a-lifetime exclusive experience with HUGO, with all flights and accommodation covered. They will also receive five airdrops of the upcoming HUGO x IO: Embrace Your Emotions NFT collection.
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I recently tried meditation and felt true joy when I wake up in the morning feeling refreshed from a good nights rest.
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When I lost my dog to cancer, it was the worst kind of sadness I’ve ever felt. Captain Snow, you are deeply missed.
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Joy is ice cold beer at the beach with an out-of-office notification
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My biggest pet peeve is when an extrovert cuts me off mid-sentence.
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Important information regarding the NFT mint
Find out more about our collaboration
HUGO, the younger of the HUGO BOSS brands, is the platform for self-expression and authentic dressing. Globally engaged, always curious and uniquely expressive, HUGO creates clothes for those who lead rather than follow to push individuality and boundless styling forward.
Now in teaming up with Imaginary Ones, HUGO encourages its community to embrace their emotions in their own way.